Photo: Vladimir Smirnov/TASS
The share of Russians who grow food in their gardens, increased to 46%. At the same time reduces the food in the stores, according to data from Gfk Rus
In two years the share of Russians who grow fruits and vegetables in their own gardens, grew from 39% to 46%, with 15% of “active farmers” producing one’s own vegetables is the main source of nutrition, told RBC General Director of Gfk Rus, Alexander Demidov.
“Has quite a big splash, people are switching to own-grown products, the situation is a crisis, no doubt,” he said, adding that the share of Russians engaged in subsistence farming not for fun, for food, will only grow.
This trend is confirmed by the CEO of industry portal FruitNews Irina Koziy, noting that while it is most noticeable in medium-sized towns. “In addition, there are a number of programs at the regional level, when low-income and large families are provided with seed potatoes for planting in spring. Similar programs operate in Buryatiya, the Kemerovo region and other several regions,” says Goat.
“Consumer sentiment in Russia has improved somewhat, although they remain in negative territory”, — noted in the study Gfk Rus “the Russian consumer — 2016: the habit of crisis”. In April 2016 that the crisis has had a direct impact on their lives, reported by 53% of respondents in July — 46%.
While in reality the financial situation of the Russians is not improving, they just tend to perceive the crisis and the current economic reality more calmly. “In Russia begins to act the effect of habituation to the situation, as people do not believe in a speedy exit from the crisis, says Demidov. — So, the crisis of consumer strategies continue to work.”
According to Gfk, the majority of the respondents (75%) stated about its readiness to refuse from purchases of goods. In particular, according to the company, most Russians now save on beauty — this was confirmed by 17% of respondents. Also includes a laid-expenditure items — purchase of household appliances (16%) and cosmetics (15%).
Selling most food categories also show a decline. According to Gfk, in the year from July 2015 to July 2016, sales of dairy products and meat have decreased in physical terms by 0.5 and 0.8%, respectively. Most consumers skimp on the sweets and senecah (down 3%), grocery (-3.8 per cent), bakery products (-7%) and fish and seafood (-7,4%). In insignificant plus were frozen products (1,1%), eggs (1.4 percent), fresh fruits and vegetables (1.5%) and baby food (2.2 per cent).
During the same period, the value of turnover of goods, bought on promotion, grew by 45%. While the share of promotions in the entire trade of FMCG increased from 12.2 to 14.1%, according to Gfk.