Not so long ago in the Network broke a serious drama, when the company’s specialists GeekBench empirically found that as the degradation of the batteries of some models of smartphones iPhone, they begin to work noticeably slower than before. Apple tried to defend himself, explaining that this is done in order to avoid sudden shutdowns gadgets and extend their work. But the first lawsuits against the company were not long in coming. The technology giant from Cupertino was left no choice but to publish online the official excuse, to somehow make amends to their users.
Apple values its reputation, therefore the situation described above can be seriously set against the famous manufacturer of thousands, and even hundreds of thousands of users. The official text of the letter turned out to be quite voluminous, and lead it here we will not be, limited solely by the extracts from it. If you wish to see the original document at this link. The message the company is trying to explain exactly how the process of aging of the batteries, again focuses on the fact that this measure is aimed to prevent unexpected outages of devices in some situations, and further acknowledges that he does not want to upset its users and all the forces will try to make amends to them.
“We understand that some of our users think that Apple has let them down. And for that we apologize, — reads the message — We never tried intentionally to shorten the life of our products, or to encourage our users to purchase more advanced gadgets. Our goal has always been to create products that people will genuinely love”.
Deployed in addition to the apology, Apple has announced that it now offers its customers a battery replacement service centers at a price of $ 29. Considering that before this has a cost of $ 79, a $ 50 discount is a good attempt to make amends to frustrated users. The updated service will be launched in the service centers of the company worldwide, starting in January 2018. Another good news for many was the promise to release an update of the iPhone, making his condition more transparent. Users will be able to see the battery wear level and rate how much it affects the overall system performance.
“Here in the Apple trust of our users means everything. We will never stop trying to win and maintain it at the highest level. Our work is entirely based on your faith in us and your support, and we never for a moment do not forget about it and not consider it for granted”.