S7 Airlines plans to introduce in the Moscow airport “Domodedovo» the facial recognition system created on the basis of technology Systems. If you immediately thought about the surveillance or increase the level of security you make a mistake. In this case, the facial recognition system will be just another nice option for passengers Lounges. It will recognize and personalize the passengers in order to provide them with targeting information.
The Russian company Systems engaged in the research and development in the field of computer vision and machine learning. All the technology and algorithms used in the products of the company, are solely her own, without the involvement of Western partners or the acquisition of achievements of others. One of these products is the LUNA PLATFORM is a flexible data management system for verification and identification. most Likely, it will be used in this project.
The cameras will be installed at the entrance to the business Lounges of the airport, then the system will recognize the faces of the passengers in a timely manner and to remind them of such important information as, for example, the approaching landing of their flight. Representatives of S7 Airlines immediately said that all personal data will be entered in the database of the airport only with the permission of passengers. Collect this data is planned with the help of mobile applications and capture images when you scan your boarding pass at the entrance to a business area.
The first test of this recognition system was implemented at the end of last year. The cameras were installed at the entrance to the office of S7 Airlines, and for short time tests have been made about 50 000 pictures. The precision of recognition in this case amounted to an impressive 90%. What other services could be provided to passengers thanks to the facial recognition system, time will tell. But something tells us that without personalized advertising here will not be missed. In the US, the testing of such recognition systems began in the last year.