GoPro will stop making drones and fire 20 percent of employees

GoPro will stop making drones and fire 20 percent of employees


The company’s financial statements GoPro for the fourth quarter of last year, published recently, it seems, does not Bode well for the company’s employees were laid off 300 people. Apparently, after such a large-scale layoffs to deal with the production of quadcopters will also be no one, so their production will cease. In addition, go the persistent rumors that GoPro is beginning to prepare the documents for sale.

Changes have affected the management structure. So, the General Director of GoPro cut wages, now it is one dollar a year. All of these changes, according to published reports, will enable the company to “stay afloat”, reduce costs, and 2018, and even start again to make a profit. Business sales are not going well, so the price on the new GoPro Hero 6 will be reduced by $ 100. Now you can purchase it for $ 399.

Sources in the media reported that not excluded the option of selling the GoPro — audit company J. P. Morgan is preparing the documents, and the company continues to seek buyers. The preliminary price of the company, according to tentative estimations, around billion dollars. A year earlier the price was almost three times higher. Not happy and the stock price. Three years ago they were sold at a price of $ 86 per share, now the share of the company can be bought for 6 dollar.

Recall that the problem with drones from GoPro started early last year — then the company was forced to recall all the aircraft Karma because of the identified problems that were subsequently resolved. However sales were far from ideal, and the company began to suffer permanent losses amid declining interest in its products.