At the end of October 2017, the head of Microsoft Sathya Nadella visited the retail shop of Xiaomi in Beijing. During the visit the head of the Redmond IT giant was accompanied by Lei Hong, founder and Chairman of Xiaomi and Wang Xiang, the head of its Department for international development. After familiarization with the products of Xiaomi, the head of Microsoft was seriously interested in development of the Chinese company, which ultimately led to the signing of the Treaty of mutual understanding. In the framework of this agreement, the company will be able to strengthen cooperation, will work together on new products and to introduce technological innovations, — said in a press release on the official website of Xiaomi.
In addition, the agreement stipulates that both companies will collaborate on development of cloud technologies and will cooperate in the field of artificial intelligence. Microsoft, in turn, will help Xiaomi to develop new markets and promote its mobile and smart devices.
“Xiaomi is one of the most innovative and bystrorazvivajushchihsja Chinese companies, which is rapidly gaining popularity in different countries. Unique Microsoft development, her experience in the field of artificial intelligence and products such as, for example, Azure will be able to help Xiaomi to create a more technologically advanced solution for users,” said Garry Noise, head of research at artificial intelligence.
After signing the agreement, Wang Xiang, head of the Department for international development of Xiaomi, said that the cooperation with Microsoft will be able to help the Chinese electronics manufacturer how to achieve success in new endeavors and to strengthen the already existing positions.
It is known that the company will cooperate closely in several directions.
Among them, the contract includes cloud-based technologies — they allow Xiaomi to increase its user base and to provide the appliances and modern access to cloud services on the international market. In addition, both parties will work over the development of laptops and similar devices — all of them Microsoft will also be promoted on the international market.
Voice assistant cortana, created by Microsoft, can now be available not only to Master Chefoo, owners of smartphones and PC. It is expected that the company will discuss in the near future, the integration of Cortana in Ai Mi Speaker, “smart” column from Xiaomi, which although not so popular in Europe and the United States, but well sold in China and some other countries. It is assumed that the share of sales of Xiaomi in the segment of smart speakers will significantly increase due to this merger, opening of new opportunities and markets.
The partners will jointly work on projects in the field of artificial intelligence, computer vision and speech. In addition, the close interaction between teams of developers Xiaomi and Microsoft, such as Bing, Edge, Cortana, XiaoIce, SwiftKey, Translator, Pix, Cognitive Services, and Skype. Probably many of the services and applications in current or modified form will appear in a future Xiaomi devices.
The company Xiaomi was founded in 2010. In just eight years of its existence it was able to achieve recognition at home and some foreign countries. Now she is one of the fastest growing manufacturers of consumer electronics and smart devices in the world. Microsoft is a serious developer and is the undisputed world leader in sales of commercial software. With the proper level of interaction of the Redmond company, and young Chinese company will surely be able to undermine well-established in the market balance.