The Agency will provide the statistics of Rosstat, which abandons its function in this market
Photo: TASS/Egor Aleev
From 2017, the Net will provide complete statistics on alcohol market. Thus, the service will replace the not always accurate and selective data of Rosstat. This step will allow alcohol companies to accurately shape its plans for the development and marketing program.
The Federal service for alcohol market regulation (Rosalkogolregulirovanie, RAR) from the beginning of 2017 will itself be considered to statistics on market — manufacture and sale of beverages and then transfer to the Federal state statistics service (Rosstat). The latter will publish these data on their resources. This “Izvestia” said a source in the market.
The decision that a Net will gather statistics on the market has been made, about relevant unions declared at a meeting with the PAP, said the interlocutor of “Izvestia”. To do this the service will use the data obtained through the Uniform state automated information system (USAIS) from manufacturers, suppliers and sellers. It is an automated system for state control over production and turnover of ethyl alcohol, alcoholic and alcohol-containing products. The system keeps track of both domestic and imported products.
The PAP said that will place the data into a Unified interdepartmental information-statistical system (Emiss). The latter is administered by the Federal state statistics service. Rosalkogolregulirovanie will open statistics on the volume of production and turnover of alcohol-containing and alcohol products, the volume of retail and wholesale sales. Statistics will be provided monthly, the orders of the government, which makes corresponding amendments for the collection of alcoholic statistics in the Federal statistical work plan.
Manufacturers of alcoholic beverages say that it is important to get accurate information about the market, which is not available. For example, the divergent data on production and sales — sell more than they produce. Thus, according to Rosstat, in 2014, it was sold to the population 895,9 million decaliters of beer in addition to cocktails to beer and malt beverage plus 56.5 million decaliters of drinks made with beer. That is a total of 952,4 million dal. While made 824 mln dal of beer and beverages based on beer.
Indeed, says the head of the Center of researches Federal and regional alcohol markets Vadim Drobiz, Rosstat does not provide accurate data on the market production and sales of alcohol. “The methodology of Rosstat inaccurate, it does not include, for example, all retail, USAIS takes into account all retail points of sale of alcohol”, — he said.
According to the expert, the differences between production and sales can be up to 30%. “These differences were in the statistics on vodka and brandy,” said Vadim Drobiz, stressing that this statistic shows sales of legal and illegal alcohol in retail. RAR data will allow you to see only all alcohol retail, which reports through the USAIS.
Meanwhile, he said, producers are concerned the exact data about the market, for example in order to shape their production, a marketing campaign based on the data about the increase or decrease of market share of the company in the market.
Head of the Committee of producers of alcohol products Alexander Romanov noted that in the discussion of many legislative initiatives use statistical data. For example, the Union of brewers insist on the lifting of restrictions, and believes that regulation in the industry has led to decrease in turnover of companies in the market to 40% since 2012 — the first anti-alcohol measures. Although other experts say the numbers for fall are not that big.
Not only the alcohol market prefers to replace the current statistics of Rosstat. So, at the end of last year, a trading company X5 Retail Group (“Pyaterochka”, “Perekrestok” and “Carousel”) start to collect more accurate data on the cost of the food basket for example, the price of their distinotion. The company also gives an explanation why from month to month the cost of the basket changes, whereas Rosstat said average performance, considering different kinds of trade stores, markets and kiosks.
Rosstat comments are not provided.