Photo: Anton novoderezhkin / TASS
Russia was included into a three of the most reading countries of the world: 59% of Russians said that at least once a week turn in the book. Actual sales of book products, however, are still falling, although not as fast as before
Russia, along with China and Spain joined in three of the most reading countries of the world, taking second place in the world rankings from research company GfK. 59% of Russians said that they read daily or at least once a week. In China, the proportion of the reading public is 70%, Spain — 57%. Globally the proportion of those who opens the book once a week, is 50.7%, revealed an online survey conducted by GfK among the 22 thousand employees in 17 different countries, including USA, UK, Germany, France.
As told RBC representative of the Russian office of GfK, research on the frequency of reading of books is held annually. Thus, according to the presented data, the share of Russians who take up the book at least once a week, steadily growing. For comparison, in 2010 there were 47.3% of the respondents (20% of them read “every day or almost every day”). In 2016, about the habit of reading every day, said 30% of Russians, according to data from GfK. Once a month in Russia read 17% of the respondents do not read only 6% of respondents, the study says.
Among the countries where unpopular books are highlighted in the Netherlands and South Korea. For 16% of their residents said they did not read books in principle. Also nikitosik high proportion of respondents in Belgium (14%), Canada, France and Japan (11% each), says GfK.
According to researchers, most of the books are people with higher incomes: the habit of reading weekly said 67% of wealthy respondents in the world and 48% low income. In addition, it was found that in General, women who read at least once a week, more than men: 60% vs. 57%, respectively. The greatest gender gap in the Netherlands is constantly reading, 51% of women and 33% of men — and Spain (65 and 50%, respectively). In Russia the difference is small: the daily or almost daily read 61% of women and 56% men.
Photo: Anton novoderezhkin / TASS
Positive, but not clearly
Interviewed by RBC, the participants of the Russian book market, however, question the optimistic figures included in the study. “Positive trends are definitely there, but not so distinct,” says the President of the publishing group “Eksmo, AST” Oleg Novikov. According to him, it was rather that “the recent decrease in interest in reading among Russians stopped”, which is associated with the state support and increase in the number of bookstores.
On average, the Russians are reading books 9 minutes a day, about an hour surfing the Internet and two hours watching TV, according to General Director of the bookstore network “the pedant” Denis Kotov. Thus, in the structure of media consumption reading level “unsatisfactory low” he States. “Since this is an online survey of GfK, it is clear that respondents are at a certain level of income and technological development, — concludes the Cats. — The main problem with reading is not in the largest cities, and in the small, where the level of book infrastructure is unsatisfactory”.
Chief editor of the magazine “Book industry” Elena Solovyov drew attention that the situation more precisely reflect the opinion polls, and real sales. “We in the book market to operate with sales. And we do purchase do not grow in the instances. So, to say that once more becoming readers in the country — is doubtful” — sums up the expert.
As previously wrote RBC, Russian book trade is experiencing a systemic crisis. According to the “Book industry” over the past five years, the turnover of the book trade in Russia decreased by 12%. If in 2011 it stood at 80,58 billion rubles, in 2016 — just RUB 71 billion During the same time sales of electronic books grew almost an order of magnitude, to 3 billion rubles, but this segment is 3-4% of the total market and can not compensate for the drop in sales of printed publications. Legally e-books in Russia consumes only one person out of 20, said Oleg Novikov.
As follows from the materials of the Russian book chamber, in 2016 in Russia it was released 446,2 million books and pamphlets, which is 2.9% less in comparison with 2015. However, the market decline has slowed — the year before he sank 5.4%. The number of titles released in 2016 increased Russian publishers released more than 117 thousand items of books and brochures, compared to 112 thousand in the previous year.