In may last year we told you that Andy Rubin, the legendary Creator of the Android mobile operating system, introduced the world to its own smartphone called the Essential Phone. This was preceded by different teasers and deliberate information leakage. In the end Andy showed us an almost-invisible bezel the device from 5.71-inch screen and modular connection of additional external units. It’s been almost a year, and it becomes clear that this gadget is unlikely to have a bright future, because the sale of it leave much to be desired.
Director of marketing research of the analytical company IDC, Francisco Jeronimo has posted information about the sales of smartphone is Essential in personal Twitter account. Since the beginning of July 2017 at the current moment, the world has sold just 88,000 devices, which is not a very good result for Andy Rubin and his company Essential Products. Of course, such sales may not seem so bad, but if you compare them with the results of sales of other market players, including Apple, Samsung and others, it becomes clear that the smartphone is Essential not able to make them serious competition.
Representatives of the company Essential Products refused to comment on the given analyst numbers, the company did not publish any financial results for the departing the 2017 fiscal year (the fiscal year ends in March 2018). Initially, the smartphone was worth an impressive $ 699, but by October the cost was reduced to $ 499. Most likely, it happened due to low demand for the gadget. What will happen to Essential Phone on, it is hard to say, but one thing is clear already: the project is Andy Rubin “took off”.
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