“The Russian Amazon” will make a bid for the European markets

“The Russian Amazon” will make a bid for the European markets


Marketplace with foreign suppliers, developed by Sberbank and “by Yandex” will start in October. Although most of the supply now comes from China, the new project will be reoriented on more expensive goods from other countries

Photo: Natalia Seliverstova / RIA Novosti

“Yandex.Market” and the savings Bank has developed the concept of your marketplace focused on cross-border trade. It will be launched in October. “The basis of logistic models will be experience Amazon company”, — told RBC Director of international development of “Yandex.Market” Alex Vasiliev. This means that the company “takes full responsibility for logistics and product delivery, for adaptation of content in Russian language and its marketing”. And although 90% of all cross-border parcels to Russia comes from China, “Yandex.The market” has decided to focus on suppliers from other countries.

The emergence of a new marketplace from “Yandex.The market” has paralleled other major player in e-commerce, AliExpress Russia — a joint venture of China’s Alibaba Group, the Russian direct investment Fund, “MegaFon” and Mail.Ru Group. The creation of a new company , the parties announced early in the week.

What will be different in the new platform “Yandex” from the Russian-Chinese conglomerate and how the two competing systems will divide the market of Internet trade in Russia, understood RBC.