The Russian market of smartphones from collapse, saved the province

The Russian market of smartphones from collapse, saved the province

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Half year results

For the first six months of 2017 were sold in Russia about 12.2 million smartphones, which is 9% higher than the same indicator for the previous year. The total cost of units sold is 155 billion rubles — this is 13% higher than a year ago.

Sales growth caused by increased demand for smartphones from the Russians living outside of Moscow, said retailers, the network of “Svyaznoy”. If not to take into account the capital, sales of smartphones in Russia increased over the past half year by 11% in units and 18% in the money.

The average price of a smartphone in Russia, excluding Moscow, grew by 8% and reached 12.3 thousand rubles. In Moscow, she remained at the level of 2016 and amounted to 17.3 thousand.

Sale in Moscow

In Moscow over the past half year was sold for 8% less smartphones than in the same period last year, speaking about the number of devices. In total, residents of the capital acquired 1.35 million smartphones, spending 23 billion rubles. Thus, in Moscow it was carried out 11% of nationwide sales — a year ago this figure was 13%.

Residents of the regions of Russia began actively to change the old smartphone to the new